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Our branding expertise, passion, and knowledge of industry trends are unparalleled.

Cathy Pedulla Receives the 2022
Sans Bias Award

Cathy Pedulla was awarded the 2022 Sans Bias Award for dedication to Intercoiffure at the Intercoiffure America/Canada Atelier. This award is given to industry leaders for a lifetime of dedication to Intercoiffure.
​“Intercoiffure is the most powerful and influential organization in the hair dressing industry. Only the highest prized leading hair salon owners hold membership into this organization. The Intercoiffure organization determines the standards of our industry and shares this responsibility with membership from over 50 other countries.”
–  Intercoiffure America/Canada

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Cathy Pedulla

Cathy Pedulla has more than 30 years’ experience in the professional beauty industry as a top colorist, stylist, make-up artist, salon owner, educator, business strategist and brand builder. Her expertise, passion and knowledge of the industry are dynamic. She has been featured in “W”, Modern Salon Magazine, Launchpad, American Salon, Sophisticated Styles,Salon News, and other industry publications.

Intercoiffure Ateliers; Best of the Beauty Business seminars; Fairchild Publications’ WWD, W, and Salon News; Beauty Cruise seminars; IBS New York education seminar; Salon News Texture Symposium; and Special Educator and Speaker for Keratin Complex Smoothing System, Artego Hair Color Academy/Rome, and SureTint Technologies color room software.

The Intercoiffure Professional Excellence Award and the Intercoiffure Shining Star Award. Ms. Pedulla has presented at numerous seminars and education programs including three “Best of the Beauty Business” programs, Fairchild Publications’ Beauty Cruise seminars and Color Cluster Classes. She has graced stages on behalf of several leading industry manufacturers at Intercoiffure events throughout the United States.

Previous Speaking Engagements

Industry Accolades

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C.P. Looks has represented some of the largest beauty industry leaders, as well as a number of start-ups, improving their visibility and their sales performance.   We are a leader in innovative branding and successful business development strategies that will help your organization drive new business and increase profits.  Let us show you how to refine your market presence, increase knowledge and understanding of industry  trends, and design a successful  sales strategy.

Simply complete the contact form below for more information.
              We look forward to hearing from you soon!                 

Some of Our Current Projects


Beauty Cast Network has been helping Beauty, Barber, and Wellness employers attract new talent since 2013 through their publications and webinars as well as both live and virtual Job Fairs throughout the country.


Beauty Cast Network is now adding a new service to their existing services, the Direct hire Program.  With this program, BCN will identify talent with specific training and skills required by the employer and provide a profile and video introduction of the candidates to the employer.


BCN will help coordinate virtual screening interviews prior to the employer setting up personal, in person interviews. The service fee is free for the candidates and BCN will charge the employer a flat fee for each candidate who is hired. 

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We focus on helping midsize brands and agencies that need thought-leadership to create a new level of marketing energy.


Sometimes, a brand needs a push to see through the new complexities of the COVID influenced marketplace.

Our job is to step in on a short term or part-time basis. We'll identify the gaps, build a strategy to fill them and move your brand forward.


The good news is when the energy pops, you'll know it. And, we'll keep working with you until it happens.


Artego Beauty Fusion Phyto Tech Color is up to 99% organic natural ingredients. All products are infused with tourmaline, a rare gemstone that adds mineral properties to treatments. Unlike some other smoothing brands, MALINA IS VEGAN AND CRUELTY FREE!

Artego Beauty Fusion Phyto-Tech Hair Color, Malina Vegan Smoothing Services and Artego Rain Dance Products are designed to be used together, creating a full package vegan, all organic experience for your healthy conscious clients.


Allow us to help your salon become a vegan salon today!


Contact C.P. Looks to find out more about what we can do for you and your brand.

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