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Let us help you put your best face forward - personally and professionally.

For Salon Owners, Stylists, Cosmetology Students, and Recent Graduates

Our Mentoring ProgramFeatures the Following Topics

  • Be a Better You - Employ your natural strengths as well as your skills
  • Let’s Makeup - Put your best face forward - personally & professionally
  • Look at Me - Presenting a professional image & managing effectively
  • Exploring Beauty = Understanding & offering clients the latest trends
  • Beauty Me/Beauty You - Sharing beauty tips with peers & clients to build value
  • Outreach Program - Mentoring new graduates to improve performance & profit


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Cathy Pedulla, founder and CEO of C.P. Looks has developed her expertise as a top business strategist and brand builder for a variety of professional beauty industry leaders, salon owners, and stylists for the last 30 years. Her branding expertise, passion, and knowledge of industry trends are unparalleled.


The beauty industry is facing new and unexpected challenges since the COVID-19 pandemic began. C.P. Looks offers industry clients innovative branding and sales strategies that produce profitable results. C.P. Looks is poised to expand and is taking on new clients, and we are excited about the opportunity to demonstrate what we can do to make your business more profitable.


Advisory Board


C.P.Looks'  advisory board includes industry leaders who have entered into an ongoing relationship with our company. Our Advisory Board members are vital partners in our success. They are an objective sounding board, offer introductions to prospective clients, and provide invaluable advice.

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Damion Devine is a Lifetime achiever in the beauty industry. Born into the industry, his family owned a chain of 17 independent salons. His personal career started as a manager of a small chain of salons in Florida, where he exercised his talents to revitalize every portion of those businesses into a profit center.

Specializing in education and color theory, he shifted his career into field sales, where he has spent more than a decade in distribution and professional consulting. During that period he was awarded the status of the million dollar sales consultant and certified as a business and promotional planner. 


He has worked as a regional manager of sales and education nationally and internationally in the industry, promoting natural and organic products. Specializing in education and the marketing of business plans for salons and spa’s, he helped to pave the way for health and wellness services in our industry today. 


He is excited to inspire and motivate professionals with in the world of Hair Color. Through education and partnering with companies he is ready to promote business and marketing strategies focusing on total body wellness.


Elizabeth Cruickshank, DBA is a dynamic strategist and innovator with more than 20 years of experience in business development, and strategic partnerships. She is regularly recognized as an effective problem solver and collaborative team player who regularly partners with key senior leaders

to create, manage, and execute innovative marketing strategies that deliver results. 


Dr. Cruickshank's experience spans includes business and strategy development, public relations, and advertising campaigns;  business and venture capital plans; and corporate re-branding.


She has successfully improved growth strategies and customer relations management (CRM)  for a variety of corporate  and start-up organizations. As a certified Master Project Manager, she has implemented and managed the product development life cycle from concept through launch for multiple corporate and small business clients.


Dr. Cruickshank was previously the Senior Vice President of Strategy and Business Development at a boutique consulting firm, and worked as a Senior Director of Product Development.


Contact C.P. Looks to find out more about how our innovative branding and successful sales strategies can help your organization drive new business and increase profits.

Refine Branding, Increase Knowledge & Understanding of Industry Trends, and Design a Successful Beauty Industry Sales Strategy

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